89 tools live now

89 SEO tools, one connection

Every tool below is callable from any MCP-compatible AI assistant — Claude, ChatGPT, Cursor, Windsurf, VS Code, custom agents. You don't call them by name; you describe what you want and the AI picks the right one.

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This list isn't 89 separate products

Every other SEO tool company on the market sells 89 features as 89 different SaaS products — each with its own dashboard, its own seat licence, its own credit system. The SEO MCP collapses them into one toolkit your AI can reach for whenever a question demands it.

The unit of value isn't a single tool; it's the workflow the AI composes by chaining several of them. The category breakdown below is how the tools are organized, but most useful work crosses categories. A "find content gaps vs. my competitor" workflow uses Labs + SERP + On-Page tools in sequence. A "weekly backlink digest" workflow uses Backlinks + Domain. The AI does that chaining automatically.

89

Tools

11

Categories

5

Pre-built workflow prompts

Jump to a category

🔍 SERP (10) 🔑 Keywords (10) 🧪 Labs (18) 🔗 Backlinks (16) 📄 On-Page (4) 🌐 Domain (5) ✍️ Content (6) 🏢 Business Data (7) 📱 App Data (6) 📍 Geo-Grid (1) 🛒 Merchant (6)

Credit costs shown are for the Growth Engine plan. Local Dominator pays somewhat more per call, Full Stack somewhat less — see Pricing for exact per-tier numbers.

🔍 SERP (10 tools)

Live search results from Google, Bing, YouTube, and Yahoo. These are the tools that answer 'what does the SERP for X look like, right now, in this location?' — the foundation of every ranking, competitor, and SERP-feature workflow.

serp_google_organic 8 cr

Google organic SERP live results

serp_google_maps 12 cr

Google Maps SERP live results

serp_google_news 8 cr

Google News SERP live results

serp_google_images 8 cr

Google Images SERP live results

serp_google_events 8 cr

Google Events SERP live results

serp_google_autocomplete 2 cr

Google Autocomplete suggestions

serp_google_local_finder 12 cr

Google Local Finder results

serp_bing_organic 8 cr

Bing organic SERP live results

serp_youtube_organic 8 cr

YouTube organic SERP live results

serp_yahoo_organic 8 cr

Yahoo organic SERP live results

🔑 Keywords (10 tools)

Search volume, trend, suggestion, and ad-traffic data. Use these to validate keyword ideas before targeting, build content briefs, or measure demand shifts across geographies and time.

keywords_search_volume 4 cr

Google Ads search volume for keywords

keywords_for_site 14 cr

Google Ads keywords for a website

keywords_for_keywords 9 cr

Google Ads related keywords

keywords_ad_traffic 9 cr

Google Ads estimated ad traffic

keywords_google_trends 9 cr

Google Trends explore data

keywords_bing_search_volume 4 cr

Bing search volume for keywords

keywords_bing_suggestions 9 cr

Bing keyword suggestions for URL

keywords_dataforseo_trends 9 cr

Search trend explore data

keywords_dataforseo_trends_subregion 9 cr

Search trend subregion interest

keywords_dataforseo_trends_demography 9 cr

Search trend demographic data

🧪 Labs (18 tools)

Competitor research, keyword ideas, rank tracking, and intersection analysis. The most-used category by far — Labs answers questions like 'what keywords does my competitor rank for that I don't?' and 'who else is competing in this SERP?'.

labs_ranked_keywords 18 cr

Keywords a domain ranks for

labs_competitors_domain 35 cr

Competing domains by keyword overlap

labs_keyword_ideas 14 cr

Keyword ideas from seed terms

labs_domain_rank_overview 18 cr

Domain rank overview metrics

labs_related_keywords 14 cr

Semantically related keywords

labs_domain_intersection 35 cr

Keyword overlap between domains

labs_page_intersection 35 cr

Keyword overlap between pages

labs_serp_competitors 18 cr

SERP competitors for keywords

labs_bulk_keyword_difficulty 6 cr

Bulk keyword difficulty scores

labs_historical_serps 18 cr

Historical SERP data

labs_categories_for_domain 14 cr

Content categories for a domain

labs_keyword_overview 14 cr

Keyword overview with metrics

labs_keyword_suggestions 14 cr

Keyword suggestions from seed

labs_search_intent 14 cr

Classify keyword search intent

labs_subdomains 18 cr

Subdomains of a domain

labs_relevant_pages 18 cr

Most relevant pages for keywords

labs_historical_rank_overview 18 cr

Historical rank overview

labs_bulk_traffic_estimation 6 cr

Bulk traffic estimation for domains

📄 On-Page (4 tools)

Instant on-page audits, Lighthouse runs, and content parsing. The fastest way to ask 'what's wrong with this page, and what should I fix first?' without leaving your AI chat.

on_page_instant 44 cr

Instant on-page SEO audit

on_page_lighthouse 68 cr

Google Lighthouse audit

on_page_content_parsing 44 cr

Parse page content structure

on_page_page_screenshot 35 cr

Capture page screenshot

🌐 Domain (5 tools)

WHOIS, technology detection, and competitive technology intelligence. Use these for prospecting, due diligence, or understanding what stack a competitor is built on.

domain_technologies 18 cr

Technologies used by domain

domain_whois 14 cr

WHOIS domain registration data

domain_domains_by_technology 44 cr

Domains using a technology

domain_domains_by_html_terms 44 cr

Domains containing HTML terms

domain_technology_stats 18 cr

Technology usage statistics

✍️ Content (6 tools)

Sentiment analysis, phrase trends, and category trends across the web. Useful for content strategy — what's being said about your brand, what topics are heating up, what sentiment patterns are forming.

content_analysis_search 35 cr

Search content across the web

content_analysis_summary 35 cr

Content analysis summary

content_analysis_sentiment 18 cr

Content sentiment analysis

content_analysis_phrase_trends 18 cr

Phrase trend analysis

content_analysis_rating_distribution 17 cr

Rating distribution analysis

content_analysis_category_trends 18 cr

Category trend analysis

🏢 Business Data (7 tools)

Google Business Profile, Yelp, Trustpilot, and TripAdvisor data — info, reviews, Q&A. Foundational for local SEO, reputation management, and review-monitoring workflows.

business_data_google_info 14 cr

Google Business profile info

business_data_google_reviews 14 cr

Google Business reviews

business_data_google_hotel_searches 13 cr

Google Hotel search results

business_data_yelp_search 14 cr

Yelp business search

business_data_tripadvisor_search 14 cr

TripAdvisor search results

business_data_trustpilot_search 14 cr

Trustpilot business search

business_data_google_qa 14 cr

Google Q&A for a business

📱 App Data (6 tools)

Apple App Store and Google Play search, info, and review data. Niche but powerful for ASO (App Store Optimization) and competitive analysis of mobile apps.

app_data_apple_info 8 cr

Apple App Store app info

app_data_apple_search 8 cr

Apple App Store search

app_data_apple_reviews 8 cr

Apple App Store reviews

app_data_google_info 8 cr

Google Play app info

app_data_google_search 8 cr

Google Play search

app_data_google_reviews 8 cr

Google Play reviews

📍 Geo-Grid (1 tool)

Local rank tracking from multiple GPS coordinates — see exactly how your Google Maps rankings vary across a city. The category Local Falcon and BrightLocal built their businesses around, now in your AI chat.

local_rank_grid 300 cr

Geo-grid local rank scan — check Google Maps rankings from NxN GPS coordinates (5x5 default, 300 credits on Growth Engine)

🛒 Merchant (6 tools)

Google Shopping and Amazon product/seller data. For e-commerce SEO, marketplace research, and competitive pricing intelligence.

merchant_google_sellers 12 cr

Google Shopping sellers

merchant_google_products 12 cr

Google Shopping products

merchant_google_product_info 12 cr

Google Shopping product details

merchant_amazon_asin 18 cr

Amazon ASIN product info

merchant_amazon_sellers 18 cr

Amazon marketplace sellers

merchant_amazon_products 18 cr

Amazon product search

Six workflow recipes (copy these prompts)

These are the patterns that demonstrate why a tool list isn't the point — the chained workflow is. Each recipe is one or two prompts; the AI handles the rest.

Competitor research in 3 prompts

"What are the top 5 organic competitors for example.com?"

"For each of those 5, show me the keywords they rank top-3 for that example.com doesn't rank for at all."

"Take the top 20 keyword gaps by search volume and group them into content topics I should target."

Tools called: labs_competitors_domain → labs_domain_intersection (×5) → labs_keyword_overview

Content gap audit in 1 prompt

"For the keyword 'best CRM for small business', show me the top 10 organic results, the People Also Ask questions, and the content topics each top-ranking page covers — then tell me what's missing across the SERP that we could win."

Tools called: serp_google_organic → on_page_content_parsing (×10) → labs_search_intent

Backlink monitoring weekly digest

"Pull new and lost backlinks for example.com over the last 7 days. Flag anything with a spam score > 30 and anything from a referring domain with DR > 50."

Tools called: backlinks_timeseries_new_lost → backlinks_bulk_spam_score → backlinks_bulk_ranks

Local rank scan + reputation check

"Run a 5×5 geo-grid scan for 'plumber Phoenix' centered on 33.4484,-112.0740 and check Bob's Plumbing's Google reviews and rating."

Tools called: local_rank_grid → business_data_google_info → business_data_google_reviews

Technical SEO audit in 2 prompts

"Run a full on-page audit + Lighthouse for example.com/landing-page. Prioritize the findings by traffic impact."

"Now compare the on-page structure to the current #1 ranking page for 'project management software' and tell me what they're doing that we aren't."

Tools called: on_page_instant → on_page_lighthouse → serp_google_organic → on_page_content_parsing

Keyword opportunity sweep

"Show me keywords with monthly volume > 500 and keyword difficulty < 30 that semantically relate to 'invoicing software for contractors'. Include search intent classification."

Tools called: labs_related_keywords → labs_bulk_keyword_difficulty → labs_search_intent

How this compares to traditional SEO platforms

Ahrefs, Semrush, Moz, and SE Ranking are excellent dashboards. They aren't the wrong tool — they're just optimized for a different workflow (visual analysis, manual exploration). The SEO MCP is optimized for conversational workflows. Here's where each model wins:

Workflow Traditional Platform MCP-Based
Deep manual analysis with filters ✓ Dashboard wins Possible but slower
"What changed last week?" digests Manual export + spreadsheets ✓ One prompt
Cross-tool synthesis (e.g., SERP × backlinks × content) Slow — siloed dashboards ✓ Native — AI joins the data
Visual reporting for clients ✓ Built-in dashboards AI generates summaries; pair with a reporting tool
Occasional / on-demand use Pay $99–$999/mo regardless ✓ Pay per use (credits)
Use inside an AI agent Requires API + custom code ✓ Native MCP

Most serious SEOs end up using both — a traditional platform for deep dashboard work and The SEO MCP for daily questions, agent workflows, and anything that needs to happen inside a conversation. The MCP version is dramatically cheaper for the latter, which is most things.

Frequently asked questions

What does 'credit' mean? How does pricing work?

Each tool call deducts credits from your account balance. Most SERP and keyword calls are 2–14 credits; deeper tools (Labs, Backlinks, Lighthouse) are 35–104. Geo-grid is 300 credits for a 5x5 scan (each scan covers an N×N grid of GPS points). Exact cost depends on your plan tier — higher tiers pay less per call. All tier plans include a monthly credit bucket; you can top up at any time. See the pricing page for the full breakdown.

Do I have to call tools by name?

No. You describe what you want in plain language and the AI picks the right tool. You only see tool names if you ask the AI to explain what it called (useful for debugging or learning the toolset).

Can the AI use multiple tools in one answer?

Yes — and it does this constantly. A single user prompt frequently triggers 3–10 tool calls that the AI parallelizes and joins. Most useful SEO workflows are inherently multi-tool.

How fresh is the data? Is anything cached?

Every tool call hits the live data provider. Nothing is cached on our side. You're paying credits to get fresh data — so 'fresh' is the only mode we offer.

Do the same tools work in Claude, ChatGPT, and Cursor?

Yes. Because MCP is an open standard, the exact same 89 tools are exposed identically in every MCP-compatible client. You'd connect The SEO MCP once per client, and after that they all see the same toolset.

Can I use these tools in n8n, Make, or my own custom agent?

Yes. Any MCP client works. If you're building a custom agent with the Anthropic SDK, OpenAI Responses API, or LangChain, all of them ship MCP client adapters. Point the adapter at our endpoint and the tools light up.

Are these tools different from what Ahrefs or Semrush show me?

The underlying SERP, backlink, and keyword data comes from professional third-party providers — broadly the same class of data Ahrefs/Semrush use. The difference is the interface: dashboards vs. an AI chat. For workflows that want a visual report, dashboards win; for workflows that want an answer, MCP wins.

Can I see what tools were called for a given answer?

Yes. Most MCP clients show tool calls inline ('Used serp_google_organic, on_page_lighthouse...') and let you click in for the raw input/output. Claude Desktop, Cursor, and Windsurf all surface this clearly.

Related reading

→ What is MCP?

The fundamentals — what Model Context Protocol is and why it matters for SEO.

→ MCP-native SERP API

How an MCP-based SERP API differs from SerpApi, DataForSEO, or Google CSE.

Ready to connect?

All 89 tools, one config line, available in every MCP client. Free tier to start.

Connect now → See pricing