Privacy Policy

Last updated: October 17, 2026

1. Information We Collect

When you create an account, we collect your email address and basic profile information provided through OAuth authentication. When you use our SEO tools, we process the queries you submit (keywords, domains, URLs) to return results.

2. How We Use Your Information

We use your information to:

  • Provide and operate the SEO MCP service
  • Track credit usage for billing purposes
  • Send important service updates (no marketing emails without consent)
  • Improve our tools and service quality

3. Data Sharing

Apart from the Exact Match visitor pixel described in Section 6, which discloses website-visitor information to Exact Match Marketing, Inc. for its own purposes as well as ours, we do not disclose your personal information to third parties for their own purposes. Section 6 explains how to limit that disclosure. Your SEO queries are sent to our data providers to fulfill tool requests. We do not share your identity with data providers — queries are made on your behalf anonymously.

4. Data Retention

Account data is retained while your account is active. We do not keep a log of your queries. If a data request fails, an error report containing the error type, the tool name, the HTTP status and the provider's error code, a stack trace from our own code, your account identifier and your plan tier is sent to our error-monitoring service and kept for up to 90 days. It does not include your query text, request bodies, cookies or authorization headers. You can request account deletion at any time by contacting us.

5. Security

All connections use TLS encryption. Authentication uses OAuth 2.1 with PKCE. The SEO MCP server never receives or stores your password. You sign in with your DFY Hub account; DFY Hub keeps your password only as a one-way cryptographic hash, and the MCP server receives a short-lived access token that it uses in place of your password.

6. Analytics & Visitor Identification

This website loads a visitor-identification script provided by Exact Match Marketing, Inc., a company affiliated with our operator. It is served from rncw1s24.theseomcp.com, a subdomain of this website, so browser settings that block third-party trackers may not block it; you can block that domain directly. On every page the script records the page you view, the referring site, the page title, your time on the page, campaign tags (UTM parameters), your browser and device characteristics, and any advertising click identifiers in the page address. It sets a first-party visitor cookie (_em_vid) that lasts 90 days, plus a 90-day cookie for each advertising click identifier present. It builds a device fingerprint from your browser's technical characteristics (such as screen size, time zone, language, graphics hardware and installed-font measurements) so that your device can be recognised on later visits, and stores that fingerprint identifier in your browser's local storage. Your IP address is sent to an IP-intelligence provider to check for bot, proxy or hosting use and is used to determine your country; the result of that check is cached for up to 24 hours, and the IP address itself is kept only as a daily-rotating hash and a network prefix. The script also records which buttons and links you click (their visible text and the page address), and the field names, but not the contents, of any form you submit. This website has no form that asks for an email address, name or phone number, so the script captures none of those here. Exact Match combines information collected on this website with information it collects from other websites that use its service, so a device or person seen here can be linked to a record created elsewhere, for its own purposes as well as ours. Exact Match's service can send page-view and conversion information to advertising platforms; we have not connected any advertising platform, no information about visitors to this website has been sent to one, and we will update this Policy before enabling that. Exact Match Marketing, Inc. is a data broker registered with the California Privacy Protection Agency; its privacy policy is at https://exactmatch.io/legal/privacy, and its Consumer Privacy Rights Notice, which explains how to request access, deletion or opt-out, is at https://exactmatch.io/legal/customer-data-policy. The same script runs on yourdfyhub.com and is described in the same terms in Section 8 of the DFY Hub Privacy Policy. If your browser sends the Global Privacy Control signal, we do not load this script.

We do not respond to browser Do Not Track signals. We do not use any session-replay tool. Until October 8, 2026, this website used Microsoft Clarity, which recorded how visitors moved through pages (session recordings, heatmaps, clicks and scrolling); it has been removed.

7. Contact

For privacy questions or data deletion requests: support@yourdfyhub.com